Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.
Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements?
Also: Google blocks political ads, Grubhub offers Girl Scout cookie delivery, Xbox’s social media team offers gaming recommendations, and more.
Also: CNN to end its Airport Network, Yelp to display COVID-19 feedback, Chipotle aims to hire 15,000 employees, and more.
Congratulations to the 2020 finalists!
Also: PRSA chair says communicators must ‘make a difference,’ how to prepare for travel influencer campaigns in 2021, Axe responds to image from mob attacks, and more.
As we enter a new year—bursting with possibilities and antibodies—let’s strive for healthier habits, professional development and meaningful personal progress.
Also: Facebook rolls out new business page features and design, communicators urge PR and marketing pros to pause content during crisis, how PR agencies are shifting service offerings, and more.
Also: Amazon buys some airplanes, how PR and customer service should work together, how PR pros feel about the new year, and more.
Also: Microsoft gets scooped on planned visual rebrand, how Americans are split over COVID-19, our survey is still taking responses, and we ask PR pros to share their resolutions for 2021.
As organizations work through their anger, fear and denial around the economic disruption and health impacts of coronavirus, it’s helpful to use the Kübler-Ross model.
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.
The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution.
The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.
The nation exported nearly $625 million in cosmetics to the U.S. last year, and much of its global success is tied to vibrant packaging and marketplace agility.
