Also: American and United Airlines warn employees of upcoming furloughs, 37% of online shoppers visit retailers’ websites before purchasing, and more.
Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more.
Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation.
Kathleen Lucente, president and founder of Red Fan Communications, offers her view on where the next innovations will come in communications technology.
What are the big lessons that comms pros should take from the past year? We break down the top tips from industry leaders.
Also: Samuel Adams’ tongue-in-cheek Super Bowl ad, YouTube extends ban on Trump and cuts off Guliani’s ad revenue, Air Asia updates cancelation policy, and more.
A failure to find photos that represent the diversity of your community risks losing your audience. Here’s how to find better images.
Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.
A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed.
Also: A study shows the potential for AI in pitching efforts, Waffle House offers Valentine’s Day reservations, apply to be a candy taste tester, and more.
What should brand managers do to push back against disinformation and cratering public trust? Here are five actions to consider.
Just because you are crowdsourcing your content doesn’t mean it can’t look professional. Here’s how to get the video content you are looking for.
Also: Verizon creates interactive mobile experience for Metropolitan Museum of Art, 2021’s top video content trends, TV host Al Roker receives COVID-19 vaccine on air, and more.
Here are the main takeaways for brand managers in the wake of the U.S. Capitol riot and ongoing civil unrest in the U.S.
