An effort to help transgender and nonbinary people avoid harassment over the name on their credit card earned Ketchum and Mastercard PR Daily’s award for Best CSR Event.
The top communicator for the music streaming giant shares lessons from her work across a global company that has changed the game for digital media.
Here’s a peek at how public affairs pros can keep pace with change—courtesy of Scott Thomsen, who will share more insights in Ragan’s March 4 Speechwriters & Public Affairs Conference.
For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Here are the tactics that should get more attention.
Tactics and platforms change, but bedrock storytelling principles remain. Follow these reminders to keep your messaging on point this year.
The nonprofit’s PR leader offers a masterclass in tackling fake news and malicious rumors.
Also: Wendy’s brings back its infamous Twitter roast, Perdue and OKCupid embrace data-driven storytelling, where comms fits in your organization’s structure, and more.
Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.
Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead.
The important holiday in the Asian American community should get some attention from communicators. Here’s what should be part of your plans.
This year, embrace a virtual culture, establish kindness as a core competency, and work hard to build back trust.
Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more.
With some companies opting to not air ads for the big game, and others eager to jump into the conversation online, which comms pros had a night to match Tom Brady’s seventh Super Bowl win?
The lessons of 2020 have been profound as leaders have found new connections with essential, deskless employees, according to experts at Workplace from Facebook.
As PR pros master the tactics and lingo of their marketing colleagues, here are some of the metrics that warrant a closer look.
