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Guarisco Group’s Wendy Guarisco: ‘We’re still here’

Here are the lessons the veteran PR pro is taking from the difficult months the past year.

Daily Scoop | Beki Winchel | Justin Joffe

CDC ponders partnership with Dollar General for COVID-19 vaccines, BuzzFeed slammed for recent layoffs, and TikTok introduces anti-harassment features

Also: Target and CVS partner on vaccine distribution, Twitter aims to launch ‘Spaces’ in April, 58% of creative teams have larger workloads, and more.

Content Marketing | Dave Manzer

The foundation of an SEO strategy should always include PR

Here are the ways a good PR strategy can be used to build domain authority and drive traffic to your website.

Daily Scoop | Beki Winchel

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

Also: Twitter’s Jack Dorsey to sell his first tweet as an NFT, H-E-B announces mask policy, despite loosened state restrictions, Royal Family’s tone-deaf tweet after Oprah interview, and more.

Crisis Communications | Robby Brumberg

Crisis comms lessons from the United States Postal Service

Learn how the mail-carrying mammoth is delivering crucial messaging to its vast, dispersed workforce during this turbulent time in history.

Daily Scoop | Beki Winchel

Saks Fifth Avenue separates e-commerce and in-store business, LinkedIn to stop tracking iOS users, and Twitter tests ‘undo send’ feature

Also: Suitsupply’s ‘new normal’ ads receive criticism and buzz, Lay’s Vietnam offers subtitles for viewers eating while streaming, the Minnesota Vikings talk about mental health, and more.

Daily Scoop | Beki Winchel

Google says it won’t sell ads that track users’ website visits, Alamo Drafthouse files for bankruptcy, and Golden Globe Awards viewership dropped 62%

Also: Sinclair Broadcast Group to lay off nearly 600 employees, Chipotle and e.l.f. Cosmetics partner on product line, the best phrases for PR pros to hear, and more.

Writing & Editing | David Murray

What communicators know, and what they must teach

What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world.

Leading Now | Diane Schwartz

‘Messy is the new credibility’: How to communicate in a noisy world

Kristin Graham sees a new paradigm shift that will lift all communicators.

Daily Scoop | Beki Winchel

Minneapolis cancels plans to use social media influencers ahead of George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more.

Marketing | Kristina Nolan

How PR and affiliate marketing can work together

Affiliate marketing can give earned media purists pause, but this practitioner says the two disciplines are great partners in the digital media era.

Daily Scoop | Beki Winchel

Goldman Sachs chief calls WFH an ‘aberration,’ Zoom adds closed captioning, and McKinsey ousts global managing partner

Also: Twitter interactions for biopharmaceutical companies rose 255% last year, The Ad Council releases COVID-19 vaccine campaign, organizational leadership insights, and more.

Leadership Communications | Beki Winchel

‘The Simpsons’ earns kudos for hiring Black voice actor, Fry’s Electronics shuts all stores, and 61% of marketers say video is crucial

Also: USPS fleet design receives mixed reactions online, ‘The Bachelor’ lead speaks out on growing criticism, GameStop’s chief financial officer to resign, and more.