The WorkplaceTori Grieser
How Talcott Resolution keeps employees engaged virtually
A look at how it celebrated its anniversary, discussed DE&I issues and capped off the year with a success fair.
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Daily ScoopJustin Joffe
Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines
Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more.
PR IndustryTed Kitterman
Post-pandemic, communicators must integrate the online and offline experiences
In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service.
Daily ScoopJustin Joffe
Cruise industry responds CDC’s sailing ban, H&M retracts statement on Chinese labor following boycotts, and Twitter takes responsibility for Capitol riot
Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.
StorytellingMindy Hamlin
5 stories to tell before a crisis strikes
Here are the essential narratives to focus on when building your brand reputation.
Ragan Insider Ted Kitterman
How are brands defining employee experience in core values statements?
As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim.
Daily ScoopJustin Joffe
Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse
Also: CDC relaxes physical distancing measures for schools, TikTok ‘aggressively banned’ violent videos in Myanmar, PR pros crave agencies with global reach, and more.
Ragan Insider Ted Kitterman
How to build your reputation with CSR
As organizations face ongoing chaos from the global pandemic and hot-button political strife, the comms role must help bring the right people to together to solve today’s challenges.
Daily ScoopJustin Joffe
NBCUniversal breaks ‘perceived silence’ on Golden Globes’ diversity issues, Disneyland shares safety precautions ahead of reopening, and Honda talks production plant shutdowns
Also: Brands promote purpose initiatives on St. Paddy’s Day, creative comms weigh in on the necessity of a kickoff meeting, Walmart to offer digital vaccination records, and more.
Ragan Insider Robby Brumberg
The risks and rewards of pursuing ESG priorities
Companies that act in an ethical, responsible manner can create a huge advantage in recruiting, retention and sales. An expert shares how to pursue meaningful, sustainable programs.
Ragan Insider Ted Kitterman
Reimagining the workplace offers opportunity for inclusion
Women PR leaders share their view of what’s needed to shrink the achievement gap and what female leadership has meant for them personally.
Daily ScoopJustin Joffe
The Oscars offers most diverse nominee list yet, Microsoft’s social media channels keep users informed during outage, and Facebook to launch vaccine finder
Also: Google’s messaging fails to convince data-collection critics, 86% of PR teams to bring in outside creative help in 2021, DC Comics bars its artists from producing NFTs, and more.
Ragan Insider Ted Kitterman
With NFT, finally a crypto product with a clear PR application
Communicators might not look to sell collectible versions of their tweets, but the opportunity to create one-of-a-kind brand swag shouldn’t be overlooked.
StorytellingTed Kitterman
A shortcut to story structure: ‘And, but, therefore’ offers a speechwriting roadmap
Douglass Hatcher, a speechwriting guru with experience at Mastercard and on Capitol Hill, shows how a good speech relies on structure to deliver an unwavering message.
PR VoicesRobby Brumberg
A venerated communicator shares hard-won wisdom from a remarkable career
Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil.
