The WorkplaceRoula Amire
Technology special feature for communicators
We put together a list of vendors and solution providers to help you get a jumpstart on your needs for 2021.
Search Results (custom content)
Daily ScoopBeki Winchel
Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa
Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
PR IndustryTed Kitterman
11 predictions for 2021 from PR insiders
Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.
Ragan Insider Ted Kitterman
The importance of civility for brand reputation in 2020
With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages.
Daily ScoopBeki Winchel
McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search
Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more.
Daily ScoopBeki Winchel
IKEA discontinues 70-year-old catalog, KFC and Lifetime offer holiday ‘mini-movie,’ and Dentsu to lay off 6,000
Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.
Daily ScoopBeki Winchel
Time releases ‘worst year ever’ cover, Lufthansa Group to lay off 29,000, and Zalando co-CEO steps down to support wife’s career
Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more.
Daily ScoopBeki Winchel
Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts
Also: McKinsey & Co. reports that only 18% of top companies made internal DE&I commitments, Dunkin’ holiday drink goes viral, Miller Lite celebrates lack of holiday office parties, and more.
Daily ScoopBeki Winchel
U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga
Also: Spotify packages its listener data in emotional stories, Kellogg’s Pringles are getting a modern overhaul, Dole Packaged Foods urges donations for hungry children, and more.
Internal CommunicationsRobby Brumberg
Top 2021 internal communication trends
Here’s what to expect—and prioritize—in what’s sure to be another turbulent year ahead.
Daily ScoopBeki Winchel
UK retailers face bankruptcy affecting 25,000 employees, NASDAQ proposes diversity requirements for listed companies, and Google Maps launches a newsfeed
Also: Sephora partners with Kohl’s for in-store shops, Microsoft offers a ugly holiday sweater for a good cause, how thriving company cultures help mitigate COVID-19 damage, and more.
StorytellingBilly Shipp
How can businesses meaningfully support charities this holiday season?
If there was ever a time to prioritize charitable giving, it’s now. Here’s how companies can maximize donations, boost engagement and spread goodwill.
Visual & Video CommunicationsRon Stefanski
How important is YouTube for brand marketing in 2020?
Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.
Daily ScoopTed Kitterman
GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.
Daily ScoopTed Kitterman
Black Friday makes way for online sales, cognitive overload during COVID-19, and the CDC’s messaging woes
Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.
