An interview isn’t a conversation with another person, though that’s what it seems to be at the time. It’s a public statement to a wide audience. Always keep that in mind.
Start adopting these tips now—or use them as inspiration for 2014.
An HR problem has become a PR problem after internal message board posts about rankings on a ‘bell curve’ have become public.
Before you chuck your hard work into the circular file, try refocusing your efforts.
Big data, social media, and storytelling are the elements you need, but the question remains: How will you arrange them?
A worker advocacy group posted audio of a call to the ‘McResource Line.’ McDonald’s says it obviously has been edited and therefore misrepresents the conversation.
It’s becoming easier for brands to control their own destinies through blogging and content marketing, but journalism still plays a major role in the process.
PRConsultants Group has created a video and a Twitter account for ‘Jonathan Snark,’ a ‘world-class jerk’ who never got called out for his snarky comments.
Take a page from Stephen Covey’s bestselling book and make communication your top skill.
Keeping tabs on the quantity of impressions and readers you have isn’t a bad thing, but you’ve got to add some qualitative measures to the mix.
Sponsored content means more and more media may expect compensation for running an article about your client. That’s why you must set ground rules at the start of a relationship.
Going beyond the basic uses of the platform can yield huge benefits.
Like food with ingredients just out of the garden, the best PR is fresh and local.
Eager to prove themselves, fresh faces in the workforce can overcome the pitfalls of their inexperience by exhibiting—and touting—the special knowledge and skills they offer.
To put it succinctly, it’s a lot of hard work.
