Obama ditches preachy tone in State of the Union address
The president’s substantive content and positive tone deliver the message that America (and Congress) must get back to work.
The president’s substantive content and positive tone deliver the message that America (and Congress) must get back to work.
It’s time to sound off, PR pros. Does the main character in the ABC drama accurately depict what it’s like to work in PR?
With nearly two months of winter left, there’s a good chance lots of PR pros could find themselves snowed in at least one more time this year. Don’t let it get you down.
Build from the bottom up: Find a niche element your client knows, build upon that knowledge, and put your client out there—online and at live events. And avoid the hard sell; it’s a turn-off.
Target and other retailers’ recent credit card compromises didn’t bode well for them, but they did earn the security firm SecureState national exposure thanks to some tools that are probably in your media arsenal.
Take a look at what restaurants in every state in the United States (plus the District of Columbia) are doing to connect with locals. If your brand is looking for a way to do the same, it’s a great place to start.
The much-maligned actress apologized for the dress she wore to the Academy Awards on Sunday. What’s the deal? Why is she so hated?
A look back at the winners and sinners of the year in the media.
If you missed these important posts about the present and the future of PR this year, here’s your chance to get caught up.
Whether you’re looking for a stocking stuffer for your favorite communicator or need some ideas for yourself, this list has you covered.
A collection of tips and guidelines for public relations pros from the self-proclaimed ‘bible for journalists and anyone who cares about good writing.’
Your clothes communicate a lot about how serious you are, your attention to detail, and what approach you’ll bring to a project. Be aware of what you’re saying.
You might not realize it, but the holiday favorite provides some useful lessons for communicators on how to respond when disaster hits.
The official spokesman for the U.S. Army distanced the organization from a colonel’s message to PR representatives about the attractiveness of female soldiers in publicity photos.
A Forbes article posits that the public relations field still abides by the notion that its practitioners know better than the public at large. But haven’t we changed?