PR lessons from 2014 commencement speakers
This year’s crop of graduation speeches at universities around the United States had plenty of advice that can apply to public relations.
This year’s crop of graduation speeches at universities around the United States had plenty of advice that can apply to public relations.
Arm yourself with knowledge, and you’ll get more clients. Here’s proof.
There are exceptions to every rule, even the most ironclad, endlessly repeated public relations precepts.
This week’s listings call for a few MOOvers and shakers. Meanwhile, Paul Newman is feeling charitable, and your career might be his new cause. That, and more.
Manage a Twitter feed or Facebook account, or write a blog? You’ll be able to relate to many (maybe all) of the items on this list.
People sometimes consider public relations to be a sordid profession because of practices such as astroturfing. Here are some ways to fight that perception.
As summer internship season edges nearer, Mickey Nall, Ogilvy Atlanta’s managing director, offers some invaluable advice on résumés, interviews, and attitude.
Seems Kevin Spacey might have a minor publicity problem on his hands, while Oberto is casing the applicant pool for its missing link. That, and more, in this week’s roundup.
PR’s reputation as a stressful career has led some pros to say they don’t want their kids to follow in their footsteps. Here’s why one pro would like to see his daughter take up the mantle.
Jill Rowley says she was fired for violating Oracle’s social media policy by talking to a reporter about the firm’s initiative to train salesmen to use Twitter.
Examining how public relations has changed over the years, as well as how the profession has been portrayed, can provide keen insights about where it’s going.
It’s going to take more than simply hoping for good luck to get what you want from journalists. Consider their wants and needs and they may just reciprocate.
The everyday 9-to-5 might not appeal to you, but what if that every day could be Friday? Plus, this might be the digital age, but things are about to get outright medieval. That, and more, in this week’s roundup.
With so many contributing in so many ways—and each having a unique story to tell—the contractors’ PR reps outnumbered the entire NASA staff. Here are the lessons.
PR is stuck in a ‘peak-and-valley’ cycle of bursts of coverage, followed by lulls. Some advertisers in this year’s big game seek to stay in the public eye for much longer than one night.