Ragan Insider Gini Dietrich
Picking quality over quantity online
The conventional wisdom when it comes to social media and blogging is to push out as much content as you can. But that may not be entirely true.
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Ragan Insider Scott Signore
10 ways to be invaluable to your PR firm
Want to make yourself irreplaceable? Strong writing skills, a spirit of cooperation, and the ability to deal with adversity can go a long way.
Ragan Insider Becky Gaylord
From Emily Post, 7 rules for avoiding PR faux pas
The definitive guide to etiquette extends far beyond proper invitations for various occasions and knowing how to use a finger bowl.
Ragan Insider Russell Working
Edelman CEO: PR must be ‘the corporate conscience’
In an era of collapsing trust in government and business, it’s up to communicators to build trust and shape organizations for the good, says Richard Edelman.
Ragan Insider Evan Peterson
The real reason writers write?
Often overlooked, a human desire for conversation drives many scribes—along with the Internet, of course. Plus, how fear plays into writing, the creative alphabet, and more.
Ragan Insider Rick Chambers
When going viral makes you sick
The word “viral” has somehow gained a positive connotation when it comes to social media, but it isn’t always a good thing.
Ragan Insider Matt Wilson
Politicians bouncing back after recent disgraces
Anthony Weiner is running for mayor of New York. The former congressman is one of several politicians who suffered seemingly career-ending sex scandals, only to return to the spotlight this year.
Ragan Insider Parry Headrick
Distinguishing paid, owned, earned, traded, and shared media
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
Ragan Insider Lorra Brown
10 things you should expect in your first PR job
Big paychecks, drinks on a Tuesday night, exciting projects, a decent night’s sleep. Yeah, right. Not in the real world.
Ragan Insider Matt Wilson
Did Amanda Knox’s big interview help her PR cause?
The Seattle college student, accused and convicted of murdering her roommate in Italy, then later released, is speaking publicly on ABC in conjunction with the release of her new memoir.
Ragan Insider Brad Phillips
6 types of questions the media always asks
Are you preparing for an interview with a reporter? You don’t need to prepare for every possible question, but instead the types of questions they ask.
Ragan Insider Andy Crestodina
7 marketing headlines you won’t see this decade
Website visitors will probably not demand paywalls—but imagine if they did. Actually, don’t bother imagining, the author did it for you.
Ragan Insider Alan Pearcy
Marty McFly’s chance wisdom for a returning PR pro
Perhaps he wasn’t as much of a slacker as Mr. Strickland would have us believe. Plus, classic ads re-envisioned, Norelco talks manscaping, why publicists should play nice with the tabloids, tattoo blunders, and more.
Ragan Insider Alan Pearcy
An important lesson for brands from Mr. Rogers
By feeding his fish, everyone’s favorite neighbor inadvertently educated brands on the value of engaging consumers. Plus, Google Translate tries to teach IKEA Swedish, college girls text more than they sleep, a history of social media, and more.
Ragan Insider Alan Pearcy
Translation error trips up Target on name of sandals
And something tells me the retailer’s marketing department must be pissed. Plus, words you’re probably pronouncing incorrectly, a Dr. Seuss classic read in 68 accents, 19th century conversational etiquette, ’90s commercials, the future of retail, and more.
