Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.
Who doesn’t love a nice rags-to-riches tale or a swashbuckling story about overcoming a monster? Use these timeless themes and plot structures to strengthen your next presentation.
There are risks when you take a stand on a hot-button topic, but a recent Sprout Social report revealed that potentially offending customers is outweighed by benefits.
Before investing in expensive equipment, make sure your video strategy is aligned with the platform you intend to use. See this guide for the right way to share your video.
The Stockholm-based clothier’s online advertisement for a child’s hoodie generated outrage and disbelief among consumers and marketers alike. It also recalled the company’s prior missteps.
PR pros can be hesitant to take sick leave in the face of an important deadline. Here’s why they should reconsider.
For two decades, New York Times reporters have been sharing a memo satirizing editors. Editors, in turn, say there’s a reason they conduct major surgery on bloated copy.
How you tell the story of your organization makes the difference between a brand that sticks out from the crowd and a brand that’s stuck in the mud.
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
These guidelines, intended for lawyers, offer prudent options for communicators, especially those dealing with a crisis.
Tinder owes a lot of its initial success to their creative approach to social media marketing. Brand managers, consider these strategies for building a loyal customer base.
Looking for more and better numbers on how your social media marketing efforts are performing? Take a look at these sources of actionable information.
A lack of timeliness, focusing on its own staff instead of consumers and using corporate-speak made the mea culpa come across as uncaring, says one PR pro.
Although longer statements were saved for traditional press events and media statements, the platform was an important channel for real-time information and updates.
Everyone is strategizing on the best way forward for the new year and that means identifying how the media landscape has changed. Here are some big ones to monitor in 2018.
