How marketers (and everyone else) should talk to women
In today’s cultural climate, yesteryear’s ideas for reaching women and persuading them to click, subscribe or buy won’t cut it.
In today’s cultural climate, yesteryear’s ideas for reaching women and persuading them to click, subscribe or buy won’t cut it.
Online engagement and brand advocacy become more complex every day. Here are some essentials for those herding virtual cats on an ever-expanding array of platforms.
Millennials are so yesterday. Here are eight things to know if you’re trying to get through to youngsters on their favorite platforms.
Although practitioners in the two fields sometimes have contentious exchanges, they have a lot in common. Here’s an open letter intended to bridge the gaps between them.
Tell us how you told and sold a story about your organization, executives or products. Enter by March 9 to save $50.
We want to know about your social media successes. Enter PR Daily’s 2018 Digital PR & Social Media Awards by Feb. 14 and save $50.
Although many companies attempted to share a socially conscious message during the Super Bowl, the automaker sparked outrage with an ad that used the voice of MLK to sell trucks.
We’ve been at this online networking and branding thing for a while now, yet some persistent sins of omission or commission are hindering people’s and organizations’ success.
If you want to boost your online mentions and get consumers to interact with your organization, consider these fresh ideas.
You don’t have to work for a large organization or a sexy brand to entice employees and consumers to interact with you online. Consider these insights from a health care PR pro.
Our past winners can tell you what made their strategies stand out. Learn more about PR Daily’s 2018 Digital PR & Social Media Awards. Save $50 when you enter by Feb. 14.
Our past winners can tell you what made their strategies stand out. Learn more about PR Daily’s 2018 Digital PR & Social Media Awards. Save $50 when you enter by Feb. 14.
After bluntly calling out a vlogger for asking to stay at his hotel for free, a brash brand manager has been alternately praised or criticized on social media. Is it a ding for influencer marketing?
Join Mark Ragan and reporters from The Atlantic, The New York Times and more at The Associated Press in New York.
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.