Ragan Insider Robby Brumberg
Why writers will always be at the heart of great messaging
Let the world ‘pivot to video.’ Communication will always have a place for the written word, and for those who do it well.
Search Results (tell me about it)
Ragan Insider Ted Kitterman
‘Feminism’ is Merriam-Webster’s Word of the Year
The reference source made its choice based on a surge in online searches in 2017, an outgrowth of the #metoo movement and the widening pushback against workplace harassment.
Ragan Insider Ted Kitterman
Is incorporating user data into PR messaging ‘creepy’?
Netflix and Spotify have drawn on customers’ statistics to tell resonant stories. Not everyone is along for the ride, as some see the tracking of consumer habits to be intrusive, at the very least.
Ragan Insider Megan Harris
How communicators can get ready for artificial intelligence
With new tech coming, communicators should gear up for changes to the way they do their jobs, and the communications challenges that will accompany this brave new future.
Ragan Insider Beki Winchel
7 stellar gifts for PR pros
Looking to surprise your communications professional this holiday season? Here are several ideas for presents that help them sharpen their skills, network and more.
Ragan Insider Kathi Kruse
5 attitudes that say your organization’s not ready for all-out social media
Is your social marketing spinning its wheels? The real trouble may be in your attitude or the attitude of your organization to a full social commitment. Here are warning signs.
Ragan Insider Matthew Royse
What to monitor on social media in 2018
With the new year approaching, marketers are forecasting their upcoming efforts and making plans. See this infographic on what changes are coming to social media in 2018.
Ragan Insider Ted Kitterman
California wildfires spur social media users to share important updates
The blaze just outside Los Angeles has grown in size and dangerousness. Here is how social media channels have been used to communicate important messages during the crisis.
Ragan Insider Beki Winchel
Bud Light protects its trademark—and consumer favor—by going medieval
The beer brand’s legal team recently sent a cease-and-desist notice to a brewery that infringed on one of its popular catchphrases, but earned positive PR for the way it handled the situation.
Ragan Insider Ted Kitterman
National Cookie Day inspires flurry of social media
The day of food observance provided an opportunity for brand managers to leave a pleasant taste in their audience’s mouths.
Ragan Insider Kevin Allen
5 tips for creating a stellar sales page
Marketing jargon is easily written, but kills customer engagement. Here is how to create content free of hackneyed hyperbole and cliché calls to action.
Ragan Insider Jacqueline Jensen
Overcoming the stigma of ‘working from home’
For many PR pros, working from home is becoming less of a perk and more of a norm. If you’re among the many telecommuters struggling to keep up, heed this advice.
Ragan Insider Marijane Funess
Why and how your reps should tap into media training
It’s easy for a spokesperson to rattle off memorized patter about your organization, but for a compelling interview—and a follow-up invitation—heed these preparation guidelines.
Ragan Insider Laura Hale Brockway
How to address negative comments and reviews
Not every organization is free to refute bad reviews or public comments. Here are some deft workarounds for communicators in sensitive industries.
Ragan Insider William Comcowich
Use data-driven PR to boost authority—and media mentions
Savvy communicators can gain an edge by slaking reporters’ thirsts for facts and research.
