Ragan Insider Kelly Smith
A quick guide to choosing the right PR or communications job
Graduates wondering which positions they’re best suited for should take heed.
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Ragan Insider Stephanie Gray
5 questions to ask when taking the temperature of your corporate comms
A little self-assessment can do a world of good, especially when executive pressure to show results is building.
Ragan Insider Russell Working
PR agency seeks talent through ‘missing’ posters
A hot market means talented candidates have their pick of jobs. How to get their attention? One Brooklyn firm has an idea.
Ragan Insider Arik Hanson
Is native advertising a threat to PR?
One of the rules of PR is that placements in major news outlets are never guaranteed. Native advertising may be changing that model.
Ragan Insider Kevin Allen
The PR gaffes surrounding Rand Paul’s campaign announcement
As soon as the Kentucky senator threw his hat in the ring, social media and online news sites dug up mistakes and made jokes at his expense.
Ragan Insider Catriona Pollard
3 steps to get ahead with PR internships
Gaining public relations experience through intern positions can greatly help young comms pros get an edge over the competition.
Ragan Insider Elissa Freeman
7 tips for using visuals in press releases
Including elements such as photos and videos in your releases can increase the chances a publication will pick up your story. Here’s how to boost your chances.
Ragan Insider Kevin Allen
How effective was Hillary Clinton’s press conference?
Clinton explained why she used a personal email at the State Department and said she would release messages, but the controversy is far from over.
Ragan Insider Christine Perkett
6 reasons your brand’s PR efforts fail
If you’re not seeing success from all the work you or your team put in, you may be unknowingly sabotaging your public relations campaigns.
Ragan Insider Russell Working
5 ways to overcome a reputational crisis
After a crisis that led to a yearlong civil rights investigation, Lehigh University offers tips. Do the right thing. Marshal your staffers to help you respond. Listen to your critics. And bring donuts.
Ragan Insider Rebecca Joyner
What a changing media landscape means for marketers and PR pros
The pool of publications to which marketers and PR practitioners can go is shrinking. It’s time to adapt.
Ragan Insider Harry Yeates
3 times the British royal family worked through PR crises
A new BBC series highlights the difficulties of doing public relations for the royals.
Ragan Insider Kate Finley
Is your press release really newsworthy?
Press releases are overused. If you have a client who’s insisting on sending one when it’s not necessary, take some time to explain why it’s a bad idea.
Ragan Insider Mike Kennerknecht
3 PR lessons from Bill Clinton
The former president is still called upon for various political campaigns and projects. Public relations professionals can glean advice from his communications and leadership skills this Presidents Day.
Ragan Insider Danielle Tarp
What online matchmaking and media relations have in common
Whether you’re trying to woo a potential soulmate or make a connection with a reporter, the building blocks of a great first impression are the same.
