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Ragan Insider | Megan Schuman

A formula for sponsored content

Want to do some native advertising, but unsure of where to start, or what will fit your budget? Follow these steps and the math should work out.

Ragan Insider | Daphne Gray-Grant

5 obstacles to better writing—and how to overcome them

Becoming a better writer involves challenges similar to the challenges of learning to play the piano, this author contends. Here are her tips for emerging victorious at both.

Ragan Insider | Susan Young

7 smart things PR pros can do during a blizzard

If you’re snowed in today (or there’s a chance you could be in the coming weeks), take heed of these tips for being productive in weather-mandated downtime.

Ragan Insider | Marijane Funess

5 client presentation pitfalls

Doing your research in advance is always a plus, but that doesn’t mean you should rigidly script what you say.

Ragan Insider | Kevin Allen

Sony decision not to release ‘The Interview’ draws backlash

Critics say the company is caving to pressure from terrorists; others say it’s the right decision. (Updated)

Ragan Insider | Hannah Pomatto

An ode to AP style, and why it matters in PR

A collection of tips and guidelines for public relations pros from the self-proclaimed ‘bible for journalists and anyone who cares about good writing.’

Ragan Insider | Michelle Garrett

6 dos and don’ts of holiday PR

The holiday season is a great time for catching up on projects pushed to the back burner and planning for the year to come. It’s not the best time for making announcements.

Ragan Insider | Dorothy Crenshaw

Is anything ever really ‘off the record’?

An Uber executive’s remarks became big news though they weren’t intended for publication. It’s always important to set ground rules with reporters.

Ragan Insider | Steve Radick

Why PR pros must think bigger

The days of PR professionals separating themselves from other departments in an organization must come to an end, according to one agency executive.

Ragan Insider | Kristin Piombino

Brand journalism approach lands aerospace firm primo coverage

Here’s how the communications teams at Raytheon joined forces to tell stories that garner top-tier media attention, and how you can do the same.

Ragan Insider | Mickie Kennedy

5 signs your PR campaign is running out of gas

How can you tell if a campaign has peaked and it’s time to try something new? Here are a few signs.

Ragan Insider | Brad Phillips

Is it OK to say ‘I’m not here to talk about that’?

After a TV argument with actor Ben Affleck about Muslims, Bill Maher deflected questions about it in an interview. Should he have?

Ragan Insider | Stephanie Vermillion

How using the research skills you learned in college can pay off

You may think survey methodologies, literature reviews, and annotated bibliographies are in your past, but they can help PR pros in the present.

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