Just calling up a reporter won’t work anymore. You need to adopt these approaches. And don’t worry, we’ll explain how with tons of tips.
These brands and agencies make working with the media look easy—even though you know it’s anything but simple.
Admitting there’s a problem is the first step to getting help. Plus, J-schools now offering courses in ‘drone reporting,’ a ‘Dull’ and ‘Boring’ tourism campaign, a sweet résumé, The Onion’s vulgar Oscar tweet, Champagne vs. ‘Champagne,’ and more.
No one wants to hear you explain your brand during an elevator ride, nor do they want a jargon-packed statement. So please, just stop it already.
This is a success story—with four tips to help you achieve a similar outcome.
Whether you’re pitching a story, or pitching yourself for a job, the right email can lead to success or complete failure. Here’s the blueprint of a successful email.
How many of these apply to you? Read one of PR Daily‘s most popular story—ever.
The world of newsprint and ink can inform social media marketing efforts. The author explains how.
In 2013, public relations will win the battle over which department ‘owns’ social media. Here’s why.
As pageviews become the currency for digital journalism, public relations professionals need to adjust the ways they reach out to reporters. Here’s how you can make that adjustment.
Better industry standards and smoother working relationships could make for a happier 2013.
The author suggests reporters end their discord with the PR industry. In the end, the relationship will benefit readers and viewers.
The last thing a PR professional wants is coal in his or her stocking.
Listen up, PR pros. Here’s how Stephen Covey’s tips can help you become even better at what you do.
AirPR is billed as the Match.com of public relations, and the author hopes it disrupts what she calls the archaic model of matching PR firms with clients.
