Public relations is a long-term investment; unfortunately, not every client understands this notion. Here are guidelines for dealing with them.
It’s not going to be easy, but it can be rewarding, says the author, a journalist who supported herself for years while freelancing. Here are the tips the author wish she knew when her freelance career began.
Gangnam Style’ has nearly a billion views on YouTube—and it offers lessons for people who pitch the media for a living.
A phony press release announcing a Google acquisition sparked a tech-reporting blitz. PR people and journalists alike can learn from the incident.
Bloggers don’t want to promote your product for free, or cover a story their readers won’t care about. Here’s what they do want.
A handful of key players from local TV stations shared their tips for landing a story on a morning show.
The relatively new service can help you track mentions online in a meaningful way to help your business and career. Plus, it’s free.
As the superstorm pounded the East Coast, marketers and PR pros excelled and stumbled at their endeavors.
From cash donations to charging stations, here are the many ways companies are lending a hand in the wake of the superstorm.
You don’t want to be a marketing zombie. Use your ‘braaaaaiiiiinnnnns” and follow these savvy guidelines.
Hard to picture being on the East Coast right now? There are plenty of pictures here to fix that. Plus, fake Sandy photos, trick-or-treating in space, Mayor Bloomberg’s sign language interpreter is a viral hit, McD’s ‘Great Taste of the World’ menu, and more.
From the powerful statements to the major faux pas, here’s a quick recap of how the superstorm is affecting the PR and marketing world.
Newsrooms nationwide are covering the historic storm. Here’s what PR professionals should know about trying to catch journalists’ attention this week.
The sky is falling on Lincoln. Plus, a letter for clients in the event of your untimely death, Adobe detects marketers’ social media ‘B.S.,’ Samsung pitching new phones great for shooting sex videos, and more.
Want to see your client or company in The Wall Street Journal or Businessweek? Follow this advice, and you might score a career-making PR hit.
