7 traits of a solid PR professional
The author says his firm looks for these characteristics when hiring someone new. Do you agree with his take? Do you fit the mold?
The author says his firm looks for these characteristics when hiring someone new. Do you agree with his take? Do you fit the mold?
These influential bloggers offer advice for working with them. Pay close attention.
Workplace harmony is important to any company’s—or individual’s—success. Here’s how to stay on the good side of your co-workers.
Reporters don’t want your off-topic pitches when they’re covering a major news event. Such times call for a pause for PR, the author says.
A new website is praised for its titles and content, while a major online publisher issues an edict on headlines. Plus, the ABCs of design, the origins of ‘OK,’ how the Doritos Locos Taco created 15,000 jobs, the most ‘challenged books,’ and more.
To improve your relationship with clients and journalists, and boost the PR industry’s reputation, follow this pledge, the author insists.
The maker of the Madden series of football games and other huge sports franchises keeps its ear to the ground so it can respond with relevant, accurate content.
Take a jaunt to the Museum of Public Relations in Manhattan, or The Newseum in Washington, D.C. Just make sure your permission slips are signed.
Yahoo dropped a large sum for a news startup created by 17-year-old Nick D’Aloisio. Now reports say Yahoo expects the kid to be a spokesperson of sorts.
Learn all about the PR industry’s top media relations campaigns.
Forget all those old ‘sh*t people say’ videos. It’s better to learn what you shouldn’t say, especially to potential investors. Plus, marketing ‘goonies,’ Mike and Ike reconcile, Twitter turns seven, and more.
You remember clip books that were actual books, and fax machines that were absolutely revolutionary.
Sure, the device seems like a futuristic oddity now, but if it gains popularity it could have a significant effect on public relations.
Don’t get caught deploying words with ambiguous meaning or, worse, incorrect meaning. It will send your audience the wrong message.
If you’re selling directly to the consumer—as many PR departments are through social media—are you still a public relations professional?