Ragan Insider Ashley Halberstadt
Building the perfect email ‘pitchwich’
Two bread slices, the condiments, and the insides are all elements you need for a highly palatable email pitch. It’s like making lunch.
Search Results (pitching)
Ragan Insider Nathan Richter
Reminder to PR pros: It’s July—do you have your holiday pitches ready?
A beach vacation might be on the horizon for you, but for many magazine editors its time to plan holiday issues. That means you had better have your pitches ready.
Ragan Insider Matilda Swartz
Creating a ‘Pulp Fiction’ PR team
Believe it or not, the 1994 Quentin Tarantino classic can serve as a pretty good basis for making sure your team is balanced and has all the skills you require.
Ragan Insider Carrie Morgan
The impact of social media on newsrooms
CBS News anchor Sean McLaughlin says Twitter and Facebook have changed the essence of how journalists do their jobs.
Ragan Insider Kaitlyn Kotlowski
How to deal with PR’s sweatiest moments
A little preparation can stop a whole lot of perspiration.
Ragan Insider Rachel Farrell
Is the traditional PR pitch dead?
Has the rise of new media made it possible to practice PR without reporters? Absolutely. But is it smart?
Ragan Insider Grace Lavigne
9 non-PR skills every PR professional needs
Several people working in the public relations field weigh in.
Ragan Insider Adam Cranfield
Why the brand newsroom will change PR for good
Speed and mobility are transforming the industry landscape. Here’s how, along with guidelines for keeping pace.
Ragan Insider Patrick Hyde
7 tips for pitching your story
Earning media coverage means covering all your bases in terms of timing, knowing the audience and saying what you need to say in just the right way.
Ragan Insider David Murdico
Common excuses for crappy social media marketing
So, you’re having a ‘conversation’ with fans on your online platforms—great! But if you’re not turning that into actual business transactions, you’re missing the point.
Ragan Insider Lorra Brown
10 things you should expect in your first PR job
Big paychecks, drinks on a Tuesday night, exciting projects, a decent night’s sleep. Yeah, right. Not in the real world.
Ragan Insider Alan Pearcy
13 job openings in the PR and marketing world
Turner Broadcasting seeks a publicist to oversee Adult Swim, and The New York Times is puzzled about how to fill its vacancy. Plus, careers with other companies, agencies, and nonprofits.
Ragan Insider Gil Rudawsky
Twitter vs. NYT: Which is the more enduring business model?
A major online player says the microblog’s real-time nature provides its staff job security and that the Gray Lady staff is ‘not guaranteed a future.’
Ragan Insider Jazz Chappell
3 key skills any PR pro needs
As online communication expands in multiple directions, public relations pros need new arrows in their professional quivers. Consider these …
Ragan Insider Matt Wilson
Four new roles for PR pros
PR pros need a lot of new tools for their jobs. One thing they don’t need? The letters ‘PR.’ So says industry pro Gini Dietrich, who spoke at Ragan’s PR and Social Media Summit.
