Ragan Insider Jackson Wightman
6 tips for writing and placing op-eds
What you write is only a part of the process. Before you do anything, you’ve got to perfect your pitch.
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Ragan Insider Amanda Sheperd
4 things to know about pitching local TV
It isn’t just about the swing; the follow-through is just as important.
Ragan Insider Ali Buckneberg
6 PR and marketing lessons from the travel industry
Accommodating your clientele is just the beginning. So, please put your tray table in the upright and locked position, and let’s get going.
Ragan Insider Gini Dietrich
How to do media relations on your own
To put it succinctly, it’s a lot of hard work.
Ragan Insider Lyndsey Lewis
4 tips for better pitches
Brevity and persistence are what really make the difference.
Ragan Insider Gil Rudawsky
5 reasons that reporter isn’t calling you back
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Ragan Insider Abbi Whitaker
How to stay passionate in PR
Feeling worn down from the day-to-day grind? Take a minute or two—or a week or two—to rejuvenate yourself.
Ragan Insider Doug Anter
The disservice of PR hacks to our industry
‘I weep for my profession.’
Ragan Insider Lyndsey Lewis
Sensible PR lessons from 3 nonsense comedies
Laugh all you will. Overlook the parallels between our industry and these funny films, and your career might take the proverbial pie in the face.
Ragan Insider Krystal Tingle
How to pitch to an inflight magazine
Focusing on luxury, health, business, and cites airlines serve are good ways to get a foot in the door with editors.
Ragan Insider Caroline Platt
Is media relations really that easy?
The money spent on a PR firm is well worth it over time, but a client organization should know what to expect, including its role in monitoring coverage.
Ragan Insider Kevin Allen
PR pro habits that journalists despise
HubSpot compiles a SlideShare’s worth of media gripes about industry professionals. Turnabout is fair play, as the saying goes, so we invite your responses.
Ragan Insider Brad Phillips
Pitching? Focus on benefits, not features
Take a page from the ‘Mad Men’ playbook and sell the feeling that the product or service will deliver, not the number of bristles in the brush.
Ragan Insider Garrett Heath
What raising chickens has taught me about pitching
Don’t let your next story fly the coop without first having considering these farm-fresh tips.
Ragan Insider Bruce Serbin
10 things clients get wrong about the media
It’s great to get media attention, but it’s no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
