Firms spend massive amounts of time on viable proposals for which they usually are not compensated. Maybe there’s another way to go about it.
There’s more to PR than pitching. Observe these basic rules to avoid some fundamental sins.
Landing media coverage in a short time is hard, but not impossible. These tips can make it a little easier.
It can be surreal to write about your day-to-day work as if you’re working up a pitch for a client, but working to find your voice can help you strike a balance between good salesmanship and bragging.
These eager, young, career-driven workers tackle a ton of important tasks that might otherwise not get done. They deserve compensation—and respect—commensurate with their contributions.
A survey found that LinkedIn is one of the least-used methods for pitching, but that journalists prefer it to Twitter or blog comments.
Feeling creativity’s cold shoulder? These activities can help get ideas cooking for your team.
Journalists are your customers. Satisfy them as you would a customer, and they’ll keep coming back forever.
A firm’s top executives offer their insights into what really makes the gears of day-to-day PR keep turning.
A video the impromptu applicant sent via Twitter was bold, funny and charming. It pressed all the right buttons and made an amazing first impression.
Pitching PR services to potential clients is a very different proposition than it was even just a few years ago.
Going beyond the basic uses of the platform can yield huge benefits.
A journalist offers PR pros helpful warnings about taboos that will relegate your pitch to the recycle bin and, quite possibly, your email address to the blocked senders list.
Sometimes, pitches just need a voice. A phone conversation can certainly seem intrusive, but showing basic respect can go a long way.
The author outlines her love affair with the profession. Do you share her passion?
