Journalists were likely none too thrilled this week to learn that their jobs are reportedly endangered, although their alleged replacements—our readers, basically—sure showed an interest.
Are TV stations ignoring your pitches? Producers are swamped. Get to the point. Call at the right time. And pitch with video.
An Ivy League education might be prestigious, but it can also be pricy. Apply to join Dartmouth’s communications team rather than its student body, however, and the school might end up paying you. That, and more, in this week’s roundup.
Great art connects with people instantaneously, on a gut level. Great pitches do the same thing.
Having trouble getting the press’ attention? Be a first responder. Help reporters when there’s nothing in it for you. And rewrite that Twitter profile—even if you are a yoga-loving birdwatcher.
From the beginning to the end of the pitching process, videos and infographics can give your work some extra juice.
If you’re not careful, the holidays can be a depressing time, personally and professionally. These steps will help you avoid the year-end doldrums.
The writer of the paper’s ‘Haggler’ column decided to ask why his inbox was filling up with pitches that had nothing to do with him. At least one business owner was surprised to hear it was happening.
There are a lot of tricks to getting press releases noticed, but if you forget the basics—such as including correct contact information—those tricks aren’t worth much.
First off, spell the name of the person to whom you’re pitching correctly. Then follow the example of a top-notch pitcher who got everything right.
Columnist David Pogue picks apart a jargon-filled email from a PR pro and offers a rewrite.
Many people in their 20s or early 30s simply hate the phone, but one intern sees the value in communication over the horn.
Perhaps the queen of etiquette forgot the adage to never bite the hand that feeds you in her recent blogging blunder.
PR head honchos who still ask about MySpace and the top 25 dailies probably need a crash course in current events.
When you can’t coast on an established company name, it’s up to you to grab people’s attention with all the available tools and captivating stories.
