There’s an avalanche of brand-produced content out there, and a lot of it is crap. It’s the PR pro’s obligation to head it off to maintain (if not strengthen) good relationships with journalists.
An article details five things PR types get wrong when pitching reporters. The truth is: the author’s right. But it’s time to shift the conversation.
Listen up, PR pros. Here’s how Stephen Covey’s tips can help you become even better at what you do.
Do some of the reporter’s work for her or him before reaching out; then, stay in touch.
Dear journalists, please answer our emails and phone calls.
Many promotional emails get ignored or deleted, and some can land you on the Blocked Senders list. The right approach, though, can earn you coverage and a mutually beneficial relationship.
Target and other retailers’ recent credit card compromises didn’t bode well for them, but they did earn the security firm SecureState national exposure thanks to some tools that are probably in your media arsenal.
From botching basics to miscalculating mirth, there are plenty of ways you can screw up your video—and with all the competition for eyeballs, you can’t afford any of them.
PR is one of the most stressful jobs in America, but that doesn’t mean you have to be one of the most stressed-out people. Here are some ways to cope.
The most beautifully crafted pitch on Earth won’t go anywhere if you’re sending it to the wrong person.
Journalists aren’t the only people with clout these days. PR pros should consider how online influencers, bloggers and others can help promote campaigns.
A lot of client management, a lot of writing, and a little bit of fun are some of the key components.
People are hard-wired to have particular responses to things. Knowing what those responses are can help you predict how your pitches will go over.
Ads and commercials don’t inspire people like they used to. Today, audiences want to see content they care about. Here’s how your organizations can provide it through brand journalism.
Reaching out to bloggers is now an important part of doing PR, but just how much of your time and attention should you devote to it? Here are some ways to know.
