Search Results (pitching)

A reporter shares what she looks for in a good pitch, and offers advice on how to get your story some coverage.

Journalists are busy filling air time and column inches; they want to know what magic you can do for them. Identify how you can interest their audience, and go from there.

An organization’s PR team and search engine optimization pros must work together to ensure that content—not just press releases—will get the best search rankings.

Small, quick expressions offer a glimpse into what your listener really feels, even if he or she is trying to keep a poker face.

Injecting a client into the conversation about a major event can be a boon, but you have to be careful with your approach.

Just because PR pros have more direct connections with reporters via social media, that doesn’t mean courtesy and decorum should go by the wayside.

As the media and online landscapes change, so must public relations mindsets and tactics.

There are four questions every pitch should answer so that the reporter reading it knows it’ll be worth the time and effort of writing a story.

Knowing where to search is a good starting point, but if you don’t know how to filter those results, they’re going to become overwhelming very quickly.