Be truthful and considerate, warm up your ‘audience,’ personalize your greeting, and skip the swag in favor of chocolate. And that’s just the half of it.
If a client isn’t being forthcoming with feedback, there are a few questions you can ask to gauge opinion and make adjustments if needed.
Bloggers want to be respected, and they want to feel like they’re valued. Behaving like they’re nothing more than a conduit for your messages is a sure way to make them mad.
Promoting the content you post online has an obvious upside—more people see it—but there are a few other good things that come of it as well.
The days of telephoning a reporter and cold pitching are pretty much over, but that doesn’t mean the phone isn’t still part of the process. You just have to know when to use it.
PR pros still have a reputation for sending mass emails to journalists who simply don’t want them. Here are some ways to help break down that stereotype.
When time and motivation are scarce, if you can’t sell yourself on a story, you probably won’t sell a reader. Plus, Michael Lewis on his approach to writing, why a scribe’s work is never finished, and more.
New technology allows PR pros to run some things on autopilot while making it easier to tackle the kinds of personal and creative work that bots can’t replicate.
In a world where the summer movie season is about to kick into full gear, PR pros can take a page out of Hollywood’s promotional playbook.
Batter up, interns! The Cubs need someone on deck. Meanwhile, Business Insider reports that it’s hiring a content strategist. That, and more, in this week’s roundup.
Reporters often don’t hesitate to send a pitch to the circular file if it isn’t timely, isn’t relevant for their audience, or is otherwise inconvenient for them. So make it convenient.
A summer gig at a big agency isn’t the only option out there for a hungry college student looking to kick off a PR career.
You remember clip books that were actual books, and fax machines that were absolutely revolutionary.
If your pitch isn’t interesting, attention-grabbing or tailored to the journalist, it won’t get coverage.
These strategies should be included in your PR arsenal if you want to become a memorable and effective PR professional for reporters.
