Sick of digressions, latecomers holding things up, the lack of focus in your meetings? Make sure your meetings are accomplishing your goals. Here’s how.
Take a page out of these organizations’ books.
Here’s how to make sure your public credo is brief, clear and vivid.
Reporting experience translates well to content marketing. Former newshounds still have the training and instincts to tell your organization’s story.
Media relations can be tough work, but these missteps are doing you no favors. Check out what you can learn from several subpar efforts—and what you should do instead.
Are cobwebs forming while you await that ‘essential’ approval? Don’t wait for it. Seek forgiveness instead of permission. That’s just one way to get more real work done.
The company’s social media team responded to commentary and jokes after the president brushed what he called dandruff off the French president’s suit. Was it worth the effort?
Marketers assuming that wealthy customers are big-spending, carefree fatcats might be in for a disappointment.
You have stuff to do, and between getting approvals and deciphering the executive VP’s blather, the bottleneck is creating a backlog. Time to de-clog the pipeline.
The new-look competition offers more than incredibly talented—and humorous—contestants. Consider these PR lessons from the hit show.
Honing your online presence, focusing on search engine optimization and content and providing great customer service are several ways you can find success through online shopping.
In the new digital media economy, the traditional press release doesn’t get the traction you need to dominate your field. Here are some other ways to make headlines.
Does your job feel like an endless cycle of obligatory content? A free report tells how to make dull stories fun—for you and your audience.
Annual reports? Market trends? Data mining? Blah. Hey, not so fast. Here are seven examples of companies that turned seemingly routine information into compelling, on-brand messaging.
A recent study revealed that limited mentions of the organization behind an article can increase reader time by 12 seconds and improve scrolling behaviors.
