Puns trended on Twitter as numerous brand managers took part in today’s sweetly mathematical celebration. Here’s how online marketers incorporated 3.14 into their efforts.
For some, Feb. 29 is just another day on the calendar. For brand managers, it’s an opportunity to offer something ‘rare.’ Here’s how various social media marketers took part.
Apprehension about your ability to craft fluid, meaningful prose occasional can grip anyone who tries to string words together. Relax. You’re not alone. Here’s some helpful advice.
A customer service agent was fired after targeting a post—on Medium—at the company’s head complaining of her wages. The actions have sparked a huge backlash.
Even for those not in New Orleans for this year’s celebrations, opportunities abound for boosting your brand online. Here’s how some marketers reached their audiences.
Some marketers think creating love-themed campaigns are too cheesy, but one communicator argues that the holiday offers many opportunities to build relationships with consumers.
To rebound after a crisis, organizations are largely at the mercy of the public. With a sound strategy, though, the fallout can be lessened. Here’s how five corporations weathered the worst.
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
An internal communications service, shopping tab, integration with outside apps and other features are pushing Facebook well past its competitors. Here’s what communicators should know.
After disappointing holiday sales, the retailer issued plans to cut costs. In a jargon-rich statement, its chief said the changes would cause ‘short-term pain.’
Atlanta-based brain and spinal injury center’s newsroom attracts and retains audiences through social media and paid promotion.
The brand is garnering positive PR for the way it’s returned consumers’ snark and played on current trends after a backlash with its Christmas candy.
Instead of appearing like the bears donned festive winter scarves, many said it looked like their throats were slit.
This author says that looking at social media numbers without taking other things into considerations can negatively affect content marketing decisions.
