In PR, there’s little that’s more valuable than an old-fashioned referral or a favorable review online. Follow this advice to get optimum mileage out of the happy talk about your brand.
Not all PR efforts will gain the notoriety of the ALS Ice Bucket Challenge. Don’t fret; here are a few campaigns that have garnered headlines, posts and big bucks.
In branding, your clientele’s satisfaction is crucial. Here are five reasons why your organization’s success should be measured in positive relationships with your audiences.
Can’t devote time to your craft in the morning? Do not despair. You can set aside 15 to 30 minutes every evening, but there are caveats. Here’s how to burn the midnight silicon wisely.
Over the holiday weekend, tweeters for an authoritative source for wordsmiths made a bold claim about the summertime staple, which charred audiences online.
The organization’s team shot the 17-year-old ape after a young boy got through barriers and fell into the animal’s habitat. Many are criticizing the decision.
Twitter and Facebook were buzzing on Wednesday as many marketing managers offered some of their best toasts. Here’s a small sampling.
The Commerce Department turns a dry federal agency into a hip online presence. Steal tips here.
The new ‘dynamic ads’ enable marketers to show users brand posts of items they’ve previously searched for on their mobile devices. How will young consumers respond?
From political humor to promoting products, social media marketers had fun celebrating the Mexican holiday online. Here’s what many cooked up.
This storytelling approach to marketing has taken hold and isn’t going away anytime soon. Still, it must be properly angled, with an emphasis on people, to engage consumers.
Consumers increasingly are using online platforms to shop. Though the migration brings content marketing opportunities, many retail chains are suffering.
Correct capitalization is the bane of many a PR pro’s existence. Because capitalization use varies wildly from agency to agency, here are some rules to follow.
Easter season usually means great exposure for candy brands. After one well-known organization altered its packaging, however, fans wasted no time complaining online.
Surprise your audience. It’s not always about you. Find partners. Also, how about hiring a woman stunt driver and having some fun?
