One airline is working to accommodate passengers who often find themselves sitting next to loud children. Here’s how—and how consumers are responding.
A lot can go wrong when you’re marketing and promoting an event. To avoid missteps, consider this advice.
Watching home-shopping channels and reading personal essays can wake up your writing and hook readers in ways few other exercises can.
North America’s largest retail destination announced that it would shut its doors for the holiday, though its more than 500 tenant stores can choose to remain open.
The VP for the brand’s parent company was applauded for her tempered statement amid the firestorm over Donald Trump Jr.’s analogy. Here’s what you can learn.
Planning is paramount to success when pitching stories and securing coverage for your organization or client.
We are one step closer to awarding the best work in CSR and announcing this year’s winners.
‘There is very little we can do to take away the hurt we have caused, but we can begin with silence,’ the company’s owner said in a statement.
As the second-largest retail holiday, the season spells out a huge opportunity for companies. Here’s how brand managers have aced their efforts.
Newsboy hats, pink hair and dark-wash jeans are all items you might see on baristas the next time you stop by to get your latte fix.
Not sure whether to use ‘ambivalent’ or ‘indifferent?’ You’re not alone. Here are several confounding terms —and how you can tell them apart.
Visuals of fireworks took first prize in social media marketing over the holiday weekend. Plenty of brand managers showed a strong online presence. Here’s a sampling of the action.
Pitching and securing headlines can be an already tough task, but it gets harder when reporters are out for vacations and holidays. Here’s how to power through.
Brand managers: Get inspired, keep up with trends and write better content marketing copy with these books, says this freelance marketing expert.
Today’s patriarch might be modern and cool, but that doesn’t mean he isn’t full of sage wisdom and advice. Here a sampling of dad-friendly campaigns and the insights behind them.
