Ragan Insider Kevin Allen
Pepsi announces contest for limited-edition Crystal Pepsi
The soft drink giant won’t bring the nostalgic beverage to stores, but offered users a chance to win 6-packs through its app.
Search Results (holiday pr)
Ragan Insider Beki Winchel
Facebook rolls out live streaming for users, message and event tools for pages
The social network is bulking up its content offerings—and providing engagement opportunities—for both consumers and brand managers.
Ragan Insider Kevin Allen
Coca-Cola pulls Mexican ad after backlash
Some called the brand’s ‘Open Your Heart’ campaign offensive, though Coke said it was meant to be about unity and happiness.
Ragan Insider Laura Hale Brockway
8 gifts for the writers in your life
This guide will give you ideas for any wordsmith this holiday season.
Ragan Insider Russell Working
7 communication lessons from new movie trailers
Hollywood knows how to tell a story. Embed yourself. Know your audience. Be succinct. Tips for communicators from ‘Star Wars,’ ‘The Revenant,’ ‘The Hunger Games’ and other new releases.
Ragan Insider Michelle Han
5 winning Twitter brand campaigns
Cleverness, timeliness and creativity make for great social media campaigns. Let these examples inspire you when creating your next Twitter campaign.
Ragan Insider Beki Winchel
As videos and visuals rise on social media, so does data mining
Snapchat and Facebook have announced gains in viewership, and Pinterest is taking control of search through images. Here’s what it all means for brand managers.
Ragan Insider Marijane Funess
7 tips for conducting a Veterans Day campaign
Campaigns conducted around patriotic holidays must be thoughtful and strike the right tone. These tips will help make your Veterans Day PR campaign a success.
Ragan Insider Brittany Berger
4 social media tools to dominate your online strategy
All-in-one is awesome. Who has time to go to 6 stores when you can run all your errands in one big-box store?
Ragan Insider Lorrie Delk Walker
REI’s #OptOutside sparks brands to follow suit
More outdoors retailers announce they will close on Black Friday. Marketing experts say this move is good for brand value.
Ragan Insider Lorrie Delk Walker
REI’s Black Friday gambit: Will closing its stores woo consumers?
The outdoor gear retailer will keep its doors shut on the high-volume shopping day in the hope that its target audience will appreciate the ‘authentic’ gesture.
Ragan Insider Robert Parmer
12 ways to perfectly pitch a guest post
Freelance writing for a coveted website or publication can boost your credibility and offer additional opportunities. Here’s how to craft an email that won’t end up getting ignored.
Ragan Insider Kevin Allen
Consumers, brands respond to Burger King’s Halloween sandwich
The fast-food chain’s holiday burger comes with an interesting side effect. Though the brand hasn’t responded, conversation on social media is growing.
Ragan Insider Nicole Fallon Taylor
5 pieces of ‘good’ career advice to disregard
Sure, working late and volunteering for additional projects will help you get ahead, but the toll they take on your personal life isn’t worth it.
Ragan Insider Brittany Bevacqua
8 ways to boost media coverage
PR pros can piggyback off breaking news and other events to get more exposure for their clients. Find more news hooks by following these tips.
