Ragan Insider George Bradley
How to build trust with editors
Getting your guest posts and op-eds published requires developing a relationship with editors. Here are five steps to building a beautiful friendship.
Search Results (op-ed)
Ragan Insider Ted Kitterman
Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed
The company is entering its 15th year but spent most of the last year putting out fires and addressing data-misuse scandals. The op-ed is the latest in a series of attempts to turn the page.
Ragan Insider Elizabeth Harmon
3 things to consider when pitching op-eds
A thought piece from an expert in your organization can greatly increase your visibility and share of voice. However, pitching your writing takes skill.
Ragan Insider Ted Kitterman
Merriam-Webster proclaims ‘justice’ its top word of 2018
The nebulous term was heavily searched throughout the year—74 percent more than in 2017. Many remark that the word’s choice reflects national news headlines and public interest.
Ragan Insider David Yonkman
How PR pros close the sale
After mastering the ins and outs of media relations, writing and crisis communications, communicators must finally be able to sell their services to clients. Here’s how.
Ragan Insider David Yonkman
How much is your PR expertise worth?
Whether you charge a set price for particular duties, you opt for an hourly rate or you work on retainer, your pricing should reflect the value you bring to your clients. Here’s a guide.
Ragan Insider Russell Working
6 ways to deal with smears on the internet
False reports—whether a disingenuous blog post or an erroneous news story that keeps recirculating online—can damage your reputation. Here are some ways to fight back.
Ragan Insider John P. David
How to remain an anonymous source
The recent anonymous op-ed in The New York Times has many asking just how secure an identity is—especially when reporting bombshell news. Here’s how to keep your name out of the headlines.
Ragan Insider Hattie Schafhausen
How to pitch an Op-Ed to The New York Times
Getting your byline in a prestigious publication could be a major win for you or your client. Here’s how to go about submitting for the New York media staple.
Ragan Insider Beki Winchel
Dear PR pros: The problem is you
If you’re begging for your product to be covered, incorrectly targeting a journalist for your client’s news or attempting to spam a publication with links, you’re doing it wrong.
Ragan Insider Rob Cottingham
5 tips for launching a career—or a sideline—in speechwriting
You have a way with words. How, then, do you get those bon mots flowing from others’ mouths? Try these tactics to become known—and get paid—for penning terrific oral presentations.
Ragan Insider Lindsey Groepper
3 signs it’s time to hire a PR agency
When does the workload necessitate asking for outside help? These situations often require an extra push—and that means involving external resources.
Ragan Insider Anne Green
How and why communicators should fight the ‘fake news’ scourge
Here’s how to stand for truth and fight the pernicious rise and spread of deliberate misinformation tactics.
Ragan Insider Jenna Cyprus
3 ways to measure your local PR efforts
Evaluate the effectiveness of your communications strategy with these tools and resources.
Ragan Insider Richard Etchison
5 PR industry father figures
PR pros can take this Father’s Day weekend to remember some of the forefathers of their industry. Who would make your list of modern PR mavens?
