Epstein puff pieces put focus on PR and pay-to-play publishing
An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.
An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.
Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.
The University of Alabama returned a $21 million gift to the donor, who claims the move is retaliation for his pro-choice advocacy. The exchange is a cautionary tale of a lag in messaging.
A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them.
The Chinese tech company says it has been unfairly targeted by U.S. authorities. Top players such as Google have backed away. Now, Huawei is making its case with pressers and op-eds.
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Though many publications are ditching op-ed programs for sponsorship models, you can still find those that will run well-written pieces. Follow these tips.
Olympic runner Alysia Montaño, writing in The New York Times, said the sports gear company penalizes athletes who get pregnant. Nike counters that it has updated prior practices.
Break out your fancy chapeau, and pour yourself a minty bourbon delight; Derby Day is approaching. This week’s featured position is for the parent company of the famous event.
The high-profile brands have big Twitter followings, so any missteps—automated or at the hands of a human—will be hugely magnified. Here are precautions social media teams can take.
A security firm found millions of vulnerable Facebook records on an Amazon cloud server, raising new questions about users’ safety and the social network’s ties to third-party vendors.
The company wants to stop playing defense and get ahead of coming government oversight in Europe and the U.S. Can the network’s leaders reshape its public image?
In an era of short attention spans and 24/7 news cycles, you have a very tight window to issue your statement. Here’s how to know when to break your silence.
Many online writers overuse the punctuation mark in their quest for emphasis, but some are fighting back. Can the trend be stopped?
While journalists are intrepid in their pursuit of the truth, everyone makes mistakes. Here’s how to go about asking for a correction or a retraction without upsetting the apple cart.