You may think you’re ready to hire an agency, but are you really? Test yourself with these queries. (PR pros, show this to your clients.)
Someone miscommunicated or made a mistake. The reporter got mad. Someone may have cried. What comes next?
Small businesses can greatly benefit from a public relations team, but entrepreneurs first need to make sure their companies are ready for one.
According to this PR pro, telling people that PR is something that can be knocked out in no time is misleading.
Phillippe Reines started a chain of heated emails between himself and several journalists Tuesday. Was the reaction justified?
Tired of the same old corporate stories? Looking for something new for the intranet or the Web? Put on your press hat and borrow ideas from local journalists.
Seeking a correction about wrong or garbled information is perfectly fine. How you go about it, though, makes all the difference in the ongoing relationship with your media contact.
Even the most unglamorous of companies has stories. Brand managers can uncover these tales with these considerations.
A few things you might see as helpful suggestions may actually come off as combative or just plain confusing.
The bureau’s director said the portrayal of a journalist was within legal and appropriate boundaries in the 2007 case. The news organization disagreed.
Poynter invited readers to share some of the worst pitches they’ve ever gotten. What’s yours?
PR pros and journalists can have mutually beneficial relationships, but someone needs to take the first step. Here’s what PR pros can do to pave the way to amicability.
There’s something about that pesky reporter that always gets under your skin. You’ve had trouble putting your finger on it—could it be one of the traits described below?
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
From social media posts to weekly analytics, certain duties can be streamlined, helping you do your job more efficiently.
