You might have an awesome campaign, but if you launch it in a new country with a different culture, you must adjust your messages. Here’s how to prepare.
Securing headlines and seeing your news in print can take a lot of hard work, but it’s validation of your prowess and relationships. Here’s how you can get on journalists’ good sides and present them with compelling material.
A top PR topic is, and will always be, media relations. Here are four common-sense ideas to get better coverage for your client or organization.
There are various ways to sell your story to a journalist. Before you open your mouth, one former reporter suggests considering that simple question and its three key components.
A Hewlett Packard Enterprise’s marketing communications executive was taken to task for threatening to pull advertising campaigns after receiving negative coverage. Here’s how the spat played out.
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
A journalist’s recent admission, ‘I lie constantly,’ simply divulges what PR pros and spokespeople have long realized: Reporters won’t pull their punches, so you’d better be ready.
Reporters often complain about PR pros’ poor media relations habits. Here’s to how to give them what they really want this year.
If you want to guarantee that a reporter will never call you back and put you on his or her email “block” list, do these things.
Some pitching behaviors can be nightmares for journalists. Avoid the following to stay on their good side, throughout the Halloween season and beyond.
After a gunman opened fire on a community college in Oregon on Thursday morning, many took to the social media platform to share—and learn—details.
After run-ins with Univision’s Jorge Ramos and Fox News’ Megyn Kelly Tuesday, the presidential candidate simply said, ‘They’re not nice people.’
Though it’s often maligned as a crap shoot, cold pitching can, in fact, work.
Use these ideas to network with journalists, which will make your media relations efforts—and story pitches—more effective.
The New York Times and The Washington Post shared a blog that was supposedly written by the gunman, and Fox News gave false information about a tweet.
