Q&A: How to build relationships with senior reporters
PR careers live and die by the relationships PR pros have with reporters and journalists. An editor with experience at LinkedIn, Bloomberg and the Wall Street Journal shares insider tips.
PR careers live and die by the relationships PR pros have with reporters and journalists. An editor with experience at LinkedIn, Bloomberg and the Wall Street Journal shares insider tips.
Avoid these common rookie mistakes when pitching reporters by vetting pitches as they would.
You can build up your search engine optimization strategy—as well as succeed with media relations efforts—if you pitch properly. Here’s what to consider and what to avoid.
You might be dreaming of a delicious bird with a side of mashed potatoes and stuffing you’ll soon eat, but don’t extend the meal to your media relations efforts. Instead, follow these tips.
Increase the chances of media coverage and avoid virtual trash bins by following these guidelines, given by a music PR veteran.
The biggest awards night in country music wanted to set the tone for interviews and protect its stars from loaded political questions. Neither the singers nor the press were happy about it.
Don’t let the time you spend crafting your pitches be for naught. These insights can help you entice journalists and increase your chances of securing media coverage.
The TV channel’s ‘Shark Week’ segment featuring the most decorated Olympian of all time might have disappointed some social media users, but it got viewers to dish about the show.
Thanking writers and establishing personal connections can set you up for further success.
You’ve landed an interview for your client or boss as an expert in a news story. Here’s how to help make the journalist’s life easier—and ensure a stellar quote gets used.
Journalists: Do you ever want to walk a day in a PR pro’s shoes? Well, here’s your chance.
Most pitches and press releases are doomed to obscurity—unless they include three essential hooks.
How long should a pitch be? What social network do they like best? What time of the day is best to pitch them? Get your answers here.
Developing and landing a story pitch are just the beginning. Making the most of the opportunity requires planning, diligence and carefully guiding the journalist toward conveying your message.
Want to address journalists’ most common complaints about PR pros? Here is a trio of the most annoying—and how to correct them.