8 ways to make reporters love you
You know you’ve got a great story if only the media would open that email pitch. Here are some ways to prove you’re a pro worth listening to.
You know you’ve got a great story if only the media would open that email pitch. Here are some ways to prove you’re a pro worth listening to.
After Mary Barra made remarks at a General Motors event, she quickly retreated to a safe zone to get away from reporters asking questions about the automaker’s recall.
The nation’s government stopped a reporter for The Jerusalem Post from entering, presumably based on his religion, but Edelman does PR for the kingdom.
Think LinkedIn is just a job-hunting site? Wrong. You’d better figure it out as a tool for reaching the media, because your competitors already have.
It’s going to take more than simply hoping for good luck to get what you want from journalists. Consider their wants and needs and they may just reciprocate.
A reporter shares what she looks for in a good pitch, and offers advice on how to get your story some coverage.
Don’t send them Mylar balloons or teddy bears. Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
There are four questions every pitch should answer so that the reporter reading it knows it’ll be worth the time and effort of writing a story.
Research from Vocus found that more than 90 percent of reporters would rather get a pitch via email than via social media, or even over the phone
In the rush for interviews after the State of the Union address, the New York lawmaker made it abundantly clear to the reporter that he didn’t want to talk about a campaign finance investigation. (UPDATE)
For instance, certain words will set off a spam filter. Find out what those words are, along with the four other mistakes.
The nomenclature of a newsroom shouldn’t be a mystery. Mastering a few key terms will help you communicate with journalists, while bolstering your credibility among members of the Fourth Estate.
A few things you might see as helpful suggestions may actually come off as combative or just plain confusing.
It may seem like it’s imperative to announce something the same day as a major news event, but if you can’t check all 5 items off the list below, consider another time.
To showcase its personality, HORN held a contest in which reporters squared off in an online DJ competition. The effort raised $10,000 for One Laptop Per Child.