Experience, tools, integrity, and compatibility are all components of a fulfilling client/agency relationship. Don’t just assume you’ll get those things from the agency you choose.
It looks as though our readers should be very well versed in social media. The same can’t necessarily be said of their Finnish.
Public relations and search engine optimization are becoming increasingly intertwined. Ignoring SEO is something PR pros do at their peril.
And you thought a $5 Footlong™ was Subway’s best deal. Plus, reserve a seat with OpenTable. That, and more, in this week’s roundup.
Social media and public relations are inexorably linked, according to industry experts. So why do so many press releases feel so disconnected?
What’s in a name? When it comes to marketers’ creating and distributing content on behalf of their brands, the name can mean a whole lot.
Promoting the content you post online has an obvious upside—more people see it—but there are a few other good things that come of it as well.
Looking for a springboard into the industry? Networking and adopting professional behaviors are crucial first steps.
Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.
IBM’s manager of ecosystem development and social business explains that ‘social business’ it isn’t the same thing as social media—and how it and PR can go hand in hand.
You remember clip books that were actual books, and fax machines that were absolutely revolutionary.
Do you need help curating content? Do you wish you had a tool that could distribute your content to a targeted audience? This infographic may have some answers.
The cartoon about Lion-O and his team of refugees aired well before Facebook’s time, but what it says about teamwork still holds up.
Measurement doesn’t have to be expensive or difficult, if you just know the right tools to use and what to look for.
Sometimes it’s OK to work without a PR firm. Other times, it’s probably not a good idea to go it with nothing more than the help of some software.
