Search Results (pr tools)

Ragan Insider   |  Lisa Arledge Powell

How to out-Oshie your PR competition

T.J. Oshie’s skills on the ice helped lift Team USA to a win in an epic shootout over Russia Saturday. Applied off the rink, the young athlete’s strategy could prove just as effective in helping public relations practitioners get past their rivals.

Ragan Insider   |  Evan Peterson

PR is all about writing

Be it a press release, a media pitch, or a missive on behalf of a client, your prose must be up to par, or your days as a practitioner might be numbered. Plus, the invention of writing, journalism’s golden age, and more.