Readers were curious about how the ALS Ice Bucket Challenge could change things for nonprofits and whether social media marketers are approaching their work incorrectly this week. Those stories and more in our roundup.
Whether you’re working for a police department, an international brand, or a small organization, transparency does more to help your cause than secrecy.
Around nine months after the photo-sharing service launched an ad program, it has unveiled tools by which to measure how those ads perform.
Organizations have every right to manage their own public relations, but if they do, they aren’t availing themselves to these techniques PR pros learn over their careers.
A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
PR measurement doesn’t always have to be so complicated. Check out what your website—and Google Analytics—is telling you.
From social media posts to weekly analytics, certain duties can be streamlined, helping you do your job more efficiently.
These common sales pitches are rarely true, and some of them show a fundamental misunderstanding of the goals of public relations.
Enticing a journalist or blogger to write about your company or client remains an achievement in the PR business. So make sure you’re doing it right.
We all want to get things done faster and better, right? These tools can help you do so.
On Twitter and some other platforms, the # affords social media managers ample opportunities to promote a brand—done properly. If you commit certain missteps, you’ll do more harm than good.
Boosting a client’s reputation alone won’t cut it anymore. Here are some ways to ensure that you can prove your worth.
Experimentation with the newest social media tools should be the norm for most organizations, but you have to be smart about how you do it.
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
