The new year promises further dovetailing of metrics applications, as well as a new spate of consolidation. What else does the crystal ball reveal? Gaze intently…
When budget allocations are at a premium (and when aren’t they?) metrics are crucial. Here are some terrific online helpers.
Most PR pros social media can’t be ignored any longer, but it’s also important to know the right ways to use it as it evolves.
With the end of 2014 right around the corner, we’re diving into our annual countdown of our top stories of the year.
The essential building blocks of public relations haven’t changed, but what audiences want absolutely has.
Since 2004, the number of working journalists has fallen precipitously and the industry landscape has changed in other ways, but the field’s influence seems to be growing.
These digital tools can help communicators organize contacts, streamline social media tasks and even check PRSA ethic guidelines.
PR is a stressful, time-consuming, crisis-filled, sometimes thankless job. Here’s why professionals should give thanks for those often-difficult aspects of the work they do.
This PR pro asserts its death has been greatly exaggerated. Here’s why.
You’ve worked hard to create great content. Now how do you promote it? This guide will help.
Digital media serves to enhance communication efforts, but only if pros focus on building relationships and avoid manipulation.
The World Series is in full swing. What can PR agencies learn from the Giants and the Royals as they battle it out? Quite a bit.
Communication pros can embrace their inner literary nerds along with their PR and marketing skills with this week’s job listings.
These five visual marketing tools (plus a bonus tool) can help even the worst artists mask their lack of design talent.
Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.
