Search Results (pr tools)

If you’re not seeing success from all the work you or your team put in, you may be unknowingly sabotaging your public relations campaigns. 

Press releases are overused. If you have a client who’s insisting on sending one when it’s not necessary, take some time to explain why it’s a bad idea.

PR pros weigh in on the state of their desks, and whether clutter is a genuine problem.

Public relations and search engine optimization might seem like two disparate worlds, but brand managers have much to gain by integrating both into their campaigns.