A reporter reveals lessons from a quarter-century of pitching colorful features to demanding editors—takeaways that can help PR pros break through and land stories in print.
At its BlizzCon weekend, the company rolled out a mobile version of ‘Diablo,’ disappointing attendees and spurring online disdain. It’s scrambling and, it seems, deleting critical comments.
Social media is a crucial tool for maintaining a positive reputation. That includes how your employees and potential new hires view your company.
News outlets said the agency asked owners of pet chickens not to dress them up for Halloween, citing salmonella fears. Its response offers takeaways on setting the record straight.
The world’s most-trafficked webpage will no longer be just a blank canvas for U.S. mobile users. The move indicates the ways online search is changing thanks to artificial intelligence.
Consider this case study of how a pizza restaurateur could use social media—and why it isn’t a quick fix or a cure all for a poorly performing business.
You crave bright ideas and candid feedback, but are you creating an environment that’s fertile ground for honesty? Here’s how to extract raw thoughts and suggestions.
You needn’t have a press release, expensive study or charitable contribution to nab headlines and interest reporters. Try these ideas on for size.
The move to provide TV-quality shows at only a few minutes each is meant to quickly entice users to spend more time on the app. However, it might not make them stay for much longer.
Though Facebook and Instagram feature emotional images, Twitter is the main channel for sharing updates and broadcasting corporate social responsibility efforts.
Listen to competitors as well as the chatter. Develop your keywords—to track and respond to mentions—with internal help. Here’s how the analytics firm gets results from its reconnaissance.
Mobile makes up 65 percent of email interactions for Taylor Morrison. Most employees also watch company videos on their phones. What do these insights mean for reaching its staff?
Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ success.
The struggling retailer filed for bankruptcy in September 2017 and closed more than 800 of its U.S. stores, but it recently canceled its auction and is rolling assets into a new company.
The leading cancer hospital is embroiled in controversy after a leading doctor failed to disclose millions in incentives from drug companies. Can the oncology center win back patients’ trust?
