It takes hard work and a lot of practice to comfortably and successfully have a recorded conversation with a reporter. These tips can help you get started.
PR pros and marketers could learn a thing or two from New York’s dancing queens. Consider these insights.
Online platforms offer a unique opportunity for organizations to talk directly to their audience, but poor interactions can undermine your reputation. Beware these costly errors.
Brian Acton, who sold his company to Facebook, has been vocal about his displeasure with the social media giant’s plans for his enterprise. In response, David Marcus spoke out stridently.
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Public relations pros today have a unique opportunity to dictate and determine corporate messaging—if they’re willing to step up and speak out.
Join us from your desk and learn how Intel, ESPN, Aflac and more craft content audiences can’t resist.
Your first presentation to an audience was probably in kindergarten. The topics are more complex now, but a similar approach breeds clear understanding. Consider these seven tips.
The positive things consumers say about your organization and its products and services can help you identify tales and experiences to connect with your audience.
Google’s business isn’t limited to search engines. What are the lessons of its major content marketing machine?
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A recent survey revealed that the majority of people recognize when content is produced by an organization, but many find these efforts valuable—and some are led to buy because of it.
The airline announced the cyber attack via Twitter and news outlets, and it offered information through its website. However, many complained that an email to its customers came too late.
To find more success on popular digital platforms, wring insights from resources such as Hootsuite, SproutSocial, ReviewTrackers and TrackReddit.
