The majority of brand managers place measuring their effectiveness as a top priority, but in doing so, many have overlooked using consumer data to better deliver interactions.
The social network has rolled out new features for businesses looking to make a splash. Here’s how PR pros and marketers can adapt to make the most of these new tools.
Not every bump in the road calls for all-out war. Here’s how to determine what level of response is appropriate.
One of the great interviewers of our era shares foolproof ways to elicit more substantive responses, spark spicier discussions and establish better connections in the workplace.
PR pros can get journalists on their side—if they play their cards right. Here are some tips to make sure your pitch is music to a reporters’ ears.
The internet giant has decided it can safely assume the answer to some online search questions. How will this affect your optimization efforts?
Some of these gauges, such as formulating article quality scores, require a bit of hard work, but at least you’ll garner viable data so your subsequent work will show significant ROI.
These writers, editors and communicators got us started in our careers. Let’s raise a toast to them on this national celebration of gratitude.
It’s essential to measure yourself against consistent standards. Find out the benefits of benchmarking to your organization, brands and campaigns.
Constant posting to social media might scratch an itch, but there are more valuable ways to be spending that time.
The electronic cigarette company is looking to build trust, if not avoid upcoming government regulations.
To persuade a skeptical audience, pack your pieces with useful information and compelling visuals. Here’s how to create more memorable messaging.
The icon of Marvel Comics and the co-creator of popular characters such as Iron Man, Spider-Man and Daredevil has died at age 95. Here’s what writers can derive from his legacy.
As video content takes a bigger and bigger share of internet traffic, PR pros and marketers must adapt to stay relevant. Here’s why video isn’t going away for social media managers.
The tech giant is responding to protests over how it has handled accusations of sexual harassment. Can the company convince critics it’s serious about reform?
