No amount of ping-pong tables and nap pods can compensate for a lack of substantive benefits that make your employees’ lives easier.
Brand managers are trying several tactics—including teasers and social responsibility messages—to stand out against competitors during this year’s NFL championship matchup.
The two companies, among the biggest names in digital publishing, are slashing their workforces to meet profitability and other priorities. How can PR pros respond?
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways.
The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media.
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback.
Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? This graphic can guide your efforts.
Before investing in expensive equipment, make sure your video strategy is aligned with the platform you intend to use. See this guide for the right way to share your video.
The 800,000 government employees and contractors affected by the shutdown can obtain payment plans, grab free meals, learn languages and watch films for free.
Members of the Coast Guard are advised to hold garage sales, and businesses ranging from airports to craft breweries feel the effects of the work stoppage and plead for a resolution.
Leaders should be willing to listen and learn—and humble enough to change course to cater to workers’ strengths.
The medium might be perfect for your content marketing strategy, but it’s not as simple as just hitting “record.” Here are some tips for sending your podcast to the top of the charts.
More departments of transportation are resorting to humor to get their public safety message across, but not everyone is laughing. Is humor the right move for these important messages?
Audiences like to think of themselves as the hero. What they’re looking for is an Obi-Wan Kenobi-type character to guide them. Here’s how to craft visual pieces that resonate deeply.
Many organizations aren’t getting the most from their metrics. A new report outlines just what you should benchmark—and what benefits you will gain.
