These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. Here’s what Con Edison did when its volunteer crews helped restore power in Puerto Rico.
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement.
The budget carrier has grounded a record number of aircraft due to maintenance concerns. As consumer ire rises, deep tensions within the organization have surfaced.
A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews.
Offering educational content can be a great tactic for drawing in new audiences and capturing short attention spans—and even the eyes of busy journalists. Consider these insights.
Your organization’s public profile is crucial for its success. Unfortunately, that’s largely out of communicators’ hands; the public drives that narrative. Here’s how to keep tabs and adjust.
Launching a pitch and wishing for coverage is like tossing a stone in the air and hoping to hit the moon. Instead, try these approaches for enduring partnerships with journalists in your niche.
Part of building trust with your audience is making sure that they hear from you regularly. Here are some ideas for social media missives to stay connected with your followers.
Share your media relations strategy and the powerful stories you were able to tell. Enter PR Daily’s 2019 Media Relations Awards.
These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. Here’s what Con Edison did when its volunteer crews helped restore power in Puerto Rico.
Creating innovative social media content can feel like a risky undertaking, but these organizations saw big wins.
A video shared on Facebook and Instagram has different requirements than a YouTube video or other internet offering. Here are some basic rules for mastering video for the small screen.
A vague and meandering press pitch won’t knock any reporters’ socks off. Consider these tips to help you get to the point and get there quickly.
Software can string words together, but it can’t draw people together with a tug at the heartstrings. AI and machine learning can, however, help with all that tedious research.
What were the words and phrases that changed hearts and minds last year? Here are key ways public figures changed an array of debates with artful—or awkward—usage.
