Ragan Insider Justine Figueroa
Learn how to come out on top in PR Daily’s Media Relations Awards
Winners share how their campaigns scored big.
Search Results (tell me about it)
Ragan Insider Russell Working
4 ways to electrify speeches through storytelling
The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.
Ragan Insider Frank Strong
Survey: 3 PR trends in tactics, measurement and organization for 2019
For public relations pros, this year combines vital elements: compelling narratives to reach audiences and solid metrics to see how effectively those narratives engaged those audiences.
Ragan Insider Ted Kitterman
Infographic: Where to start with your social media call to action
Every time you post to an online platform, you hope to elicit a positive response from consumers. Here’s how to frame your CTA to inspire the action your organization wants.
Ragan Insider Russell Working
How Humana measures the benefits of its enterprise social network
You know you are making a difference by opening up discussion in a social channel. Now how can you prove that to the higher-ups?
Ragan Insider Susan Moeller
How storytelling can inhibit good communications
Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. Consider these insights.
Ragan Insider Vivian Mize
How illustration can give your marketing messages a lift
Is an artistic representation of your product better than a realistic photo? It depends on your overall goal, your budget and brand image.
Ragan Insider William Comcowich
Smart methods to keep an eye on your competition
You don’t need camera drones to spy on your rivals. Try these approaches to snoop (legally) on others in your niche.
Ragan Insider Russell Working
‘The whole person’: Internal publication tells employee stories
Robert Half—a staffing agency—takes readers beyond the walls of work when it covers its employees, drawing lessons from their surfing, football and military experiences.
Ragan Insider Ted Kitterman
Brand managers walk a fine line on International Women’s Day
Many are sharing colorful digital banners and inspirational quotes on multiple channels, but some see the marketing messages as inauthentic and ineffective. What were the best tactics?
Ragan Insider Taylor Gallagher
5 PR lessons from ‘Game of Thrones’
As the final season of the hit HBO series arrives, communicators have plenty of plot twists and salient quotes to mull. Here are applicable PR truisms from the fantasy world of Westeros.
Ragan Insider Russell Working
New print magazine reaches staffers only at home
A Southern California group of six hospitals launches a print-only publication that employees receive solely by mail (with the exception of a small Spanish version). The reaction is positive, from staffers and execs.
Ragan Insider William Comcowich
11 tactics to streamline meetings
These tips can save time, ratchet up productivity and even elevate staff morale. The Chatty Chucks and Interrupting Ivans might be a bit put out, though. (Have them email you about it.)
Ragan Insider Meredith Shubel
How storytellers must adjust for B2C or B2B audiences
Is your audience primed for your message or do you have to put in extra work to get them on your side? Consider these differences between industry insiders and a broader consumer base.
Ragan Insider William Comcowich
10 social media promotion ideas for nonprofits
A shoestring budget needn’t leave your organization hamstrung. Try these approaches to find donors and raise awareness of your good works.
