From advances in technology to the plethora of available content, there is much to be grateful for this holiday season. See this infographic for modern marketing graces.
The coffeemaker said it would stop advertising on the Fox News show amid controversy over the host’s coverage of Roy Moore’s alleged sexual misconduct. Hannity’s devotees want a boycott.
The season of gift giving has arrived. Here are 13 ideas for gag gifts and meaningful tokens to honor communicators and their more taciturn colleagues.
Drop the corporate jargon, get personal and get creative. It worked for these organizations.
It might be hard to fathom but media—ahem, journalists—are human beings who look forward to long weekends, need to settle in on Monday mornings and get deluged at industry events.
Though many marketing pros are celebrating the national holiday with promotions, one restaurant chain is deciding to go big. Here’s what you can learn from the effort.
Foodie photos are nothing new, but reports suggest the platform can promote better eating habits. Here’s how some health care organizations are using it to talk about nutrition.
Try these formats to light a creative spark and inspire engaging posts that your audience will devour and share.
If you can’t afford a Kardashian to pump your product, maybe you should target tastemakers with more modest—yet narrowly focused and engaged—followings.
Successful PR starts with strategically scheduling content in advance around target publications’ schedules, key dates and industry events.
These qualities can sweeten the working relationship and make it easier for PR pros to do their best on a project.
Connecting with reporters and editors can be challenging no matter how long you’ve been at it. To keep you on your game, consider these adjustments to your approach.
The Golden Rule applies: Put yourself in the shoes of your targeted journalist, who no doubt gets scores of pitches a day. Be clear, concise and honest, and don’t forget to do your homework.
It’s difficult to consistently churn out blog posts or come up with new ideas for podcasts. Try these approaches to generate new material or repurpose fan favorites.
In 2015, people spent $21 billion on the third-largest retail holiday of the holiday of the year. Here’s how marketing pros can take advantage of last-minute shoppers.
