Here are five examples showing a lighter touch when tying a product line to a holiday or pulling a customer back to an online shopping cart to close the sale. Try these tactics for your brand.
How can you separate good writing from the bad? You might know it when you see it, but here are some attributes that signal whether your efforts are on the right track—or doomed.
Communicators sometimes must produce stories on dull but necessary topics. Here’s how to transform them into compelling narratives.
The author explains why so many cold solicitations for coverage fall flat—and how you can improve your chances for success.
Brand managers and PR pros can add easy content this year with the help of a website that pulls the nine best-received posts of the year from Instagram. Here’s how.
We’re giving you more time to earn recognition for your work.
An avid reader shares her tips for reading 52 books a year. You can too.
We’re giving you more time to earn recognition for your work.
We’re giving you more time to earn recognition for your work.
We’re giving you more time to earn recognition for your work.
We’re giving you more time to earn recognition for your work.
Are you finding it hard to get attention in the frenzy of the web? A smart newsroom will boost your chances of drawing reporters and fans. Here’s how to do it.
The studio’s 22-minute short film, shown before Pixar’s new full-length movie, angered audiences around the world. Here’s how the PR effort fell short.
The day of food observance provided an opportunity for brand managers to leave a pleasant taste in their audience’s mouths.
Not sure what to write about? The author offers a cornucopia of sources that will make your content cup overflow.
