The organization’s redesigned look comes with a marketing campaign that highlights its corporate culture and employees. The move hopes to start a conversation with consumers.
If you want to participate in the media process, you have to be willing to work with journalists’ schedules—no matter how personally inconvenient it is.
Internet trolls hoping to stoke controversy have been circulating fake coupons ‘for people of color.’ The coffee chain confirmed the offer was illegitimate but offered little else in response.
Honing your online presence, focusing on search engine optimization and content and providing great customer service are several ways you can find success through online shopping.
Does your job feel like an endless cycle of obligatory content? A free report tells how to make dull stories fun—for you and your audience.
Can British PR pros easily transfer their skills across the Atlantic to get their clients coverage in America? Here are some tips for tailoring your pitch to foreign press.
While there are many approaches to any crisis, some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common crisis mistakes.
Just because you love words doesn’t mean you have avoid numbers. Share your knowledge of these terms to honor the mathematical holiday.
Mattel is releasing new dolls based on heroines around the world, while other organizations are highlighting tales from inspiring women both in and outside their brands.
The holiday has communicators airing their linguistic grievances. Do adverb abuses, misplaced punctuation marks or misused homonyms great—that is, grate—on you the most?
The cultural celebration has been championed by more and more organizations, with companies seeing big returns from speaking to Asian American demographics.
Host photo contests. Provide digital templates for stories. Encourage curation. These are some smart ways to inspire your colleagues to help you report what’s happening at your organization.
Capture hearts and minds. Let employees produce video selfies. Do a weekly video recap. Expand your video horizons with these techniques.
McDonald’s, Wingstop, Food Network and more are hoping to win consumers’ hearts leading up to Feb. 14—and they’re pulling out all the stops.
Influencer marketing is a hot trend in many industries, but some might wonder just what they are getting for their money—and if it’s worth it.
